Forensic Ad Intelligence

Your ad budget has a leak. We find it.

We run forensic diagnostics on your paid campaigns and identify exactly where money disappears — in rupees, with proof.

How it works

6 Companies Scanned|3 Avg Critical Findings|100% Verified Data

aether_scan — diagnostics

▸ aether scan --target client-001.com

# scanning Core Web Vitals via CrUX...

target: [redacted].com

INP: 247 ms

LCP: 1.8s (page) · 3.1s (origin)

CLS: 0.31 desktop

FCP: 2.9s

TTFB: 1.2s

# scanning Google Ads Transparency...

active ads: 18 found

patient ads: 0

all targets: [training-subdomain]

⚠ CORE WEB VITALS: FAILED — 3 critical findings

▸

Companies Scanned

Healthcare & Real Estate

Critical Findings

Average per audit

Report Delivery

0 days

Engagement to PDF

Verified Data

Zero invented figures

Forensic Evidence

Anonymized Forensic Findings

Findings from a public-data scan run April 2026 against an Indian healthcare network. No commercial engagement yet. Identifying details redacted.

PUBLIC-DATA SCAN · APRIL 2026Findings Logged

FAILEDCore Web VitalsBoth Devices

Mobile LCP 4.1s. Desktop CLS 0.11. Both mobile and desktop fail Google's Core Web Vitals assessment, triggering Quality Score penalties on every paid campaign pointing to these pages.

Source: Chrome UX Report · Public dataset

INCONSISTENTAd Routing~3,000 ads

Multiple verified advertiser accounts running active campaigns. A measurable portion of specialty campaigns route to the homepage rather than specialty-specific landing pages — eroding Quality Score across the portfolio.

Source: Google Ads Transparency Center · Public dataset

DEGRADEDBooking Flow4-5 taps

Specialty-page CTAs route to a doctor directory rather than specialty-specific booking. Patients lose specialty context at the conversion moment, requiring 4-5 taps to reach the booking form from the campaign landing page.

Source: Manual UX walkthrough · Public flow

AETHER_PUBLIC_SCAN_APR2026.pdfSYSTEM: ONLINE

Forensic Observation

Indian Healthcare Network · 30+ locations · Public-data scan

CONFIDENTIAL

01FORENSIC OBSERVATION:

02Of approximately 3,000 active Google Ads pointing to the

03audited domain, a measurable portion of specialty campaigns

04route to the homepage rather than specialty-specific landing

05pages. Each misroute compounds Quality Score penalties across

06the campaign portfolio, inflating cost-per-click for every

07mis-routed campaign.

08STATUS: Quantification reserved for full diagnostic engagement

Vertical: Healthcare

Forensic Intelligence for Healthcare Marketing

HIPAA-aware auditing for national hospital networks, specialty clinics, and diagnostic chains. We trace every rupee from impression to appointment.

HIPAA

Compliance-First Auditing

Every audit follows HIPAA and NABH data handling protocols. Patient data is never touched — only ad performance metadata is analyzed.

100%

Compliance Score

DPDP

DPDP Act 2023 Aligned

Lawful-basis-clean processing because we never process personal data — only aggregate ad metadata. Data Processing Addendums available on request.

Analytics

Patient Acquisition Cost

Track true cost-per-patient across search, social, and programmatic channels.

Search Cannibalization

Identify where branded and non-branded campaigns compete for the same impressions.

Networks

Multi-Location Analytics

Per-branch performance forensics for hospital networks with 50+ locations.

Compliance

Regulatory Ad Scan

Flag ad copy that risks regulatory violation before it goes live.

Vertical: Luxury Real Estate

Forensic Intelligence for Luxury Real Estate

High-value transaction markets demand precision. We audit digital spend for Tier-1 developers, luxury brokerages, and premium residential launches.

Launch

Launch Campaign Forensics

Pre-launch and post-launch ad performance forensics for premium residential projects.

Lead Intel

Lead Quality Decay Analysis

Track how lead quality degrades across campaign lifecycle. Identify the inflection point where cost-per-qualified-lead exceeds threshold.

Confidential

NDA-Grade Reporting

Encrypted deliverables with access-controlled sharing for board-level presentations.

Intel

Competitive Spend Intel

Estimate competitor digital spend in your micro-market using impression share and auction data.

Geo

Geo-Targeting Audit

Verify radius targeting accuracy and identify budget bleed to non-serviceable areas.

How We Operate

Three-Phase Forensic Protocol

Every engagement follows our structured forensic methodology. No black boxes. No guesswork. Just evidence.

PHASE 01

Extract

Read-only API access to ad platforms. We extract 90 days of campaign data, landing page performance, and conversion attribution logs. No write access. No modifications.

PHASE 02

Analyze

Cross-reference campaign structure against a structured pattern library spanning eight major waste categories — structural, bid-strategy, creative, audience, attribution, landing-page-driven, compliance, and measurement. Within each, dozens of specific patterns cataloged across engagements and public audit literature.

PHASE 03

Deliver

Encrypted audit report with line-item findings, severity rankings, and projected savings. Delivered with a recorded walkthrough for your leadership team.

Stop Guessing. Start Proving.

Request a confidential forensic audit of your digital ad spend. Results delivered within 5 business days.

Initiate Audit RequestAccepting Engagements